About PrudentFP

Prudent Financial Planners(PrudentFP) is a first Panchkula (Chandigarh),India based Professional Financial Planning & tax advisory firm, offering fee-only planning & advisory services for families/ individuals. PrudentFP has been founded by Suresh Kumar Narula– a pioneer & a leader in the Financial advisory space.

He is registered with SEBI as an Investment Adviser and GST Practitioner. PrudentFP have evolved into an eminent, well-regarded financial planning & tax advisory firm that is trusted for their professional competence, relied on for the top quality of advisories and depended upon due to their integrity, ethics & trustworthiness. PrudentFP has become a leading, respected player in the financial planning & wealth advisory space in India.

We have been in the field of financial advisories since 2011 making us one of the most experienced financial planners/advisors in the country. PrudentFP specializes in offering detailed & holistic Financial Planning/Tax/GST advisory services to our clients, in India / worldwide, with help from technology.

The Beginning

Suresh Kumar Narula, the Founder of PrudentFP, has followed the advisory model ever since he came into financial services fold in 2004. When he started his foray through insurance, he used to gather basic information from every client he met, analyse it & came up with recommendations of what the client could do. This approach was appreciated by clients at large.

He was greatly encouraged & enthused by the early success and wanted to build on this. Suresh came to know about a certification called Certified Financial Planner ( CFP ) in Dec 2010, which endows one with the knowledge & skills needed for a professional Financial Planning practice. This appealed to him tremendously and he immediately enrolled into it. He started his Financial Planning practice in February, 2010 itself, when he was half-way into the course! Prudent Financial Planner was born then. He completed the CFP Certification in 2011.

Choosing Financial Planning As A Profession

Financial Planning is a noble profession, much like a doctor’s profession. A good financial planner can turn around the fortunes for the clients and their families.

Most people are not managing their finances well, even though they are earning quite well. They also commit lots of blunders along the way, which set them back by years. This happens all the time. People are hence worried about their future and they feel helpless.

It is here that a good financial planner can help clients. At PrudentFP, we understand the unique situation & goals of the client, analyse them, consider strategies / alternatives to achieve their ends, take into account the client specific information like family situation, risk profile, number of years of working life, when their goals are coming up, liquidity & tenure needs, taxation considerations etc.

Based on all these would come the right allocation of assets to meet their needs, a complete overhaul of the existing portfolio as well as appropriate insurances to protect the family. While getting here, we would have discussed with our client throughout and would have taken their inputs along the way to build a neat, custom-tailored plan. This is a blueprint for the client to follow in their quest for financial freedom.

The Advisory Journey So Far

It has been a fulfilling and eventful journey at PrudentFP where we learned a lot along the way. We experimented in terms of advisory service offerings as there was not much to go by when we started (we were one of the first ones to offer financial planning/advisory services in North zone).

We listened to clients. They were the ones who helped us with lots of ideas. They let us know their pain points around which we started building solutions. This resulted in advisory offerings which were aligned to the client’s needs and hence were well received when we introduced them. Our Comprehensive Planning & Advisory engagement that we offer today has come out of this evolutionary journey.